Patricia Marchetti, Senior Marketing Executive

Spredfast, Director of Strategic Markets (Current role)

I share marketing best practices and industry trends with Spredfast’s prospects and customers in the USA, Canada, and Europe. I use my strategic expertise to help executives connect digital marketing wins & insights to concrete business objectives (like ROI) and enhance their digital marketing programs.

In 2016, I was recognized as a top performer because of my impact on new sales, customer satisfaction, and client retention. In 2017, Spredfast’s European team recognized me as the top US employee contributing to Spredfast’s European business.

 

Grace Communications, Marketing & Communications Director

Developed and implemented marketing strategy, analytics, and business development. Oversaw creation of full marketing organization through staffing, development, and coaching of marketing team members. Managed six websites including copywriting, editorial oversight, content development, and SEO strategy. Created partnerships to grow various initiatives with key organizations such as CDC, NBA, and Kaiser Permanente.

I’ve pitched and worked directly with notable brands including the NBA, Chipotle, Earthbound Farm, Kaiser Permanente, the International Health Racquet & Sportsclub Association, Morningstar Farms, and many others. Kaiser Permanente tasked me with co-chairing the Marketing and Communications committee for the Every Body Walk Collaborative.

 

EarthTechling.com, Co-Founder, CEO, and Contributing Writer

Founded and ran EarthTechling.com, a leading green technology publication, from conception through the company’s largest growth stage. Astia named me a top female entrepreneur in 2011 for my groundbreaking approach to online advertising. And GE chose both my co-founder and me as outstanding voices in the environmental space in 2011.